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PACKAGE DESIGN

The redesign of the original Podravka products focuses on creating packaging that emphasized the products’ homemade and organic origins, as well as family traditions and purity. The packaging establishes an advertising base that relies on recognizable symbols (i.e. home made products, raising happy chickens), which could be further expanded as the product line for Podravka grows. The packaging relies on unique and easily identifiable shapes bundled together for immediate recognition.

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