TXT L8R aims to raise awareness and public understanding of the consequences of texting and driving. The campaign employs positive imagery contrasted with serious and frequent traffic scenarios in an attempt to influence the younger generations, which are both heavily reliant on technology and acutely self-conscious. The infographic developed for the campaign address the short attention spans of the target audience, while delivering key information on the dangers of texting and driving. The selected advertising mediums (posters, billboard, etc.) complement the campaign via its accessibility and engaging delivery of its messages.